探究生活方式集合品牌KKV模式 佛山KKV店形象装修

探究生活方式集合品牌KKV模式 佛山KKV店形象装修

广州市八千里货架有限公司是快消品店货架，NOME家居货架，伶俐饰品货架，名创优品货架，OCE生活概念馆，KKV生活集合店。
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Guangzhou eight thousand li shelf Co., Ltd. is a fast-moving goods store shelf, home shelf of Nome, smart jewelry shelf, famous and excellent goods shelf, OCE life concept Museum, KKV life collection store.

Strength source factory direct sales, customized, export to foreign countries, original factory delivery, one-stop shop customization, one-stop design and installation, factory direct sales, cost-effective, strength factory, free layout! KVV shelf, funlink life collection store, westlink life collection store, the body shop, Shu Uemura, Nome shelf, minso famous creation, the Green Party of green party! Guangzhou 8000 Li shelf Co., Ltd The company's integrity, strength and product quality are recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiation.

“人、货、场”是新零售的基本逻辑，这已广泛达成共识。可以以此为框架，来拆解kk馆的模式，看看它具体是如何定 位的。

人：kk馆的目标群体是年轻人，具体而言大概是35岁以下人群，重点是85后和00后。

货：用创始人的话来说，是“新、奇、特”，即选取新潮、特别的商品品类。以KKV品牌为例，据SKU超过2万个，其中40%属于定制化产品。

例如，与韩国某品牌合作定制100克的“一人月抛”小包装洗衣液，迎合“单身经济”需求。

场：在门店形象方面，kk馆极力营造时尚年轻的空间美学。KKV品牌有显著的设计风格，主打设计元素是集装箱，大量采用鲜艳色彩（例如明亮的大黄色）。

内部货品的陈列也极度追求设计感，有饰品墙、面膜墙、口红墙、红酒墙等货品堆砌的整个墙面， 给人强烈的视觉冲击力。KKV是年轻人爱去的打卡拍照热门地点。

所以，总结来说，kk馆的定 位，是紧紧围绕着面向年轻消费人群，据此在货品与门店等方面做相应的文章。

"People, goods, market" is the basic logic of new retail, which has been widely agreed. We can take this as a framework to dismantle the model of KK hall and see how it is positioned.

People: the target group of KK Pavilion is young people, specifically, people under 35 years old, with emphasis on the post-85 and Post-00.

Goods: in the words of the founder, it is "new, strange and special", that is, select new and special goods. Take the KKV brand as an example, it is reported that there are more than 20000 SKUs, 40% of which are customized products.

For example, cooperate with a South Korean brand to customize 100g "one person per month" small package laundry detergent to meet the needs of "single economy".

Field: in terms of store image, KK hall strives to create fashionable and young space aesthetics. KKV brand has a significant design style, the main design element is container, a large number of bright colors (such as bright yellow).

The display of interior goods is also very keen on the design sense. There are ornament walls, mask walls, lipstick walls, red wine walls and other goods stacked on the entire wall, giving people a strong visual impact. KKV is a popular place for young people to punch in and take photos.

So, to sum up, the positioning of KK hall is closely around the young consumers, according to which, it makes corresponding articles in terms of goods and stores.

探究生活方式集合品牌KKV模式 佛山KKV店形象装修